ConversionLoop vs Northbeam: Ecommerce vs Offline Conversion Attribution
Northbeam is a robust multi-touch attribution platform for ecommerce and DTC brands. ConversionLoop is purpose-built for service businesses, connecting CRMs and booking software to Google Ads and Meta for offline conversion tracking.
Bottom line
ConversionLoop is the best choice for service businesses, clinics, and agencies focused on driving real-world revenue from booking software (Pabau, BLVD, Mindbody) into Google Ads and Meta CAPI. Simple, no-code, and highly effective for offline conversions.
Northbeam is ideal for ecommerce and DTC brands that need comprehensive multi-touch attribution, cohort analysis, and granular reporting across all paid and organic channels. It is a powerful tool for optimizing online revenue streams.
ConversionLoop vs Northbeam: Feature Comparison
Every feature, side by side
What accurate conversion data does to ROAS
When Google Ads receives real revenue events — not proxy signals — Smart Bidding reallocates budget automatically.
30-day ROAS before & after accurate conversion data
Aggregated across 47 customer accounts, normalized to starting ROAS.
ConversionLoop connects your entire stack
Booking software, CRMs, and payment platforms — all feeding into Google Ads and Meta automatically.
No credit card. No developer. Setup in 10 minutes.
Start free trialWho is each tool built for?
- Service businesses, clinics, and med spas with offline revenue events
- Agencies managing Google Ads for local service businesses
- Teams looking for a simple, no-code solution to track real revenue in ad platforms
- Businesses focused on optimizing Google Ads and Meta CAPI for phone calls, appointments, and payments
- Ecommerce brands and DTC companies with high ad spend
- Marketers needing comprehensive multi-touch attribution modeling
- Teams requiring deep cohort analysis and LTV reporting for online sales
- Businesses with a dedicated data team or extensive tracking needs
Pricing
Starts at $29/mo. Pay what you want up to $299/mo. Unlimited plan at $195/mo. 14-day free trial, no credit card.
Start free trialEnterprise pricing, typically starting in the thousands per month. Requires a demo and custom quote.
Frequently asked questions
Northbeam's core strength is online multi-touch attribution. While it can ingest some offline data via custom integrations, it is not purpose-built for connecting directly to booking software like Pabau or BLVD for automated GCLID-based offline conversion uploads to Google Ads and Meta.
If you are an ecommerce brand, Northbeam handles attribution well. If you also have significant offline revenue (e.g., a clinic selling online packages but also in-person treatments), ConversionLoop can complement Northbeam by ensuring those specific offline revenue events are correctly attributed in Google Ads and Meta.
Ready to close the loop?
Connect your CRM or booking software to Google Ads and Meta in 10 minutes. Every revenue event, tracked automatically.
Start free — 14 days on usNo credit card · 10-minute setup · Cancel anytime