ConversionLoop vs Wicked Reports: Which is Best for CRM Attribution?
Wicked Reports provides advanced multi-touch attribution for users of Infusionsoft/Keap and other older CRMs. ConversionLoop is a simpler, no-code solution for real-time offline conversion uploads to Google Ads and Meta from modern CRMs and booking software.
Bottom line
ConversionLoop is the best choice for service businesses and agencies needing real-time, no-code offline conversion uploads from GoHighLevel, HubSpot, Salesforce, Pabau, BLVD, or Mindbody directly into Google Ads and Meta CAPI. It's streamlined and focused on actionable revenue signals.
Wicked Reports is ideal for advanced digital marketers using Infusionsoft/Keap, Ontraport, or older CRMs who need deep multi-touch attribution, subscription tracking, and lifetime value reporting across complex funnels and long sales cycles.
ConversionLoop vs Wicked Reports: Feature Comparison
Every feature, side by side
What accurate conversion data does to ROAS
When Google Ads receives real revenue events — not proxy signals — Smart Bidding reallocates budget automatically.
30-day ROAS before & after accurate conversion data
Aggregated across 47 customer accounts, normalized to starting ROAS.
ConversionLoop connects your entire stack
Booking software, CRMs, and payment platforms — all feeding into Google Ads and Meta automatically.
No credit card. No developer. Setup in 10 minutes.
Start free trialWho is each tool built for?
- Agencies and service businesses using modern CRMs (GHL, HubSpot, Salesforce) or booking software
- Teams needing a straightforward, no-code solution for real-time offline conversion uploads
- Businesses focused on optimizing Google Ads and Meta CAPI based on actual closed revenue
- Anyone looking to bridge the gap between their CRM/booking system and ad platforms quickly and reliably
- Digital marketers with complex funnels using Infusionsoft/Keap or Ontraport
- Businesses needing deep multi-touch attribution and lifetime value reporting for subscriptions
- Teams with a dedicated tracking specialist to manage advanced setups
- Companies with high ad spend and long, intricate sales cycles
Pricing
Starts at $29/mo. Pay what you want up to $299/mo. Unlimited plan at $195/mo. 14-day free trial, no credit card.
Start free trialPricing varies by contacts and features. Typically starts around $397/mo. Requires an onboarding process.
Frequently asked questions
Wicked Reports specializes in deeper integrations with older, more complex CRMs like Infusionsoft. While it can ingest data from other sources, it is not optimized for direct, no-code webhook connections to modern platforms like GHL or booking software like Pabau for real-time offline conversion uploads.
Yes. Wicked Reports provides comprehensive multi-touch attribution. ConversionLoop ensures your real-world revenue events from CRMs and booking software are correctly sent to Google Ads and Meta, allowing those platforms' bidding algorithms to optimize effectively. They serve different, complementary functions.
Ready to close the loop?
Connect your CRM or booking software to Google Ads and Meta in 10 minutes. Every revenue event, tracked automatically.
Start free — 14 days on usNo credit card · 10-minute setup · Cancel anytime