ConversionLoop vs Stape.io: Server-Side Tracking Compared
Stape hosts your server-side Google Tag Manager container. ConversionLoop is a complete offline conversion tracking solution with ready-made connectors, zero configuration, and real-time Google Ads and Meta upload.
Bottom line
ConversionLoop is the better choice if you want to track revenue from Pabau, BLVD, Mindbody, or any CRM — in Google Ads and Meta — without touching GTM, writing custom tags, or hiring a tracking specialist.
Stape is the right choice if you already have a GTM expert, want full flexibility over your server-side tagging setup, and are willing to invest in configuration and ongoing maintenance.
ConversionLoop vs Stape: Feature Comparison
Every feature, side by side
What accurate conversion data does to ROAS
When Google Ads receives real revenue events — not proxy signals — Smart Bidding reallocates budget automatically.
30-day ROAS before & after accurate conversion data
Aggregated across 47 customer accounts, normalized to starting ROAS.
ConversionLoop connects your entire stack
Booking software, CRMs, and payment platforms — all feeding into Google Ads and Meta automatically.
No credit card. No developer. Setup in 10 minutes.
Start free trialWho is each tool built for?
- Service businesses that want offline conversions in Google Ads and Meta without a developer
- Med spas, clinics, and practices running Pabau, BLVD, or Mindbody
- Teams without a GTM or server-side tracking specialist
- Agencies that want to deploy conversion tracking for clients in minutes, not weeks
- Anyone who has tried to set up sGTM and abandoned it due to complexity
- GTM specialists who want full control over their server-side tagging setup
- Businesses with in-house technical resources or budget to hire external help
- Complex enterprise setups with custom tagging requirements
- Agencies with dedicated technical tracking teams serving large enterprise clients
Pricing
All-inclusive. GCLID capture, webhook processing, Google Ads upload, Meta CAPI, error diagnostics. 14-day free trial.
Start free trialHosting only. Setup typically costs $2,000+ (developer time). Ongoing maintenance runs $500+/mo. Total: $700+/mo.
Frequently asked questions
Stape's hosting starts at $20/mo — but that's the cost of the server, not the configuration. Most businesses need a developer to set up and maintain the GTM server container, configure custom tags, and manage updates. That typically adds $2,000+ upfront and $500+/mo ongoing. ConversionLoop's $29/mo includes everything.
Yes. If you already have a working sGTM setup with Stape, ConversionLoop can handle the offline conversion piece independently — the booking software webhooks and Google Ads upload. They don't conflict.
No. GTM is for website event tracking. ConversionLoop handles the server-side offline conversion upload — what happens after a real-world event fires (invoice paid, appointment completed). The two tools handle different parts of the tracking stack.
Ready to close the loop?
Connect your CRM or booking software to Google Ads and Meta in 10 minutes. Every revenue event, tracked automatically.
Start free — 14 days on usNo credit card · 10-minute setup · Cancel anytime